Nothing boring, what is important is shock. “The central theme of a publication shown only in a serious form will not be enough, since the reader has an expectation of emotion and the magazine promises this. “The cover is the window that leads the reader to an illustrated world, one that he passes through every day: reality whilst it is being mounted”, says the historian Boris Kossoy, a professor at USP. “The sun divides its attention between crimes/ spaceships, guerrillas/ on the face of presidents/ the bomb and Brigitte Bardot/ The sun on the magazine newsstands / fills me up with happiness and idleness / who reads so much news?” If in 1967 Caetano Veloso had already lost himself in an anarchist sea of headlines offered to the passersby, imagine today, with television, the internet and other means, how difficult it is to attract a reader so that he stops, looks and buys a given newspaper or magazine, everything starting from a mere piece of colored paper: the cover or the front page. ![]() But it, on its own, did not sell many magazines or newspapers, especially in a world onto which light was shone and filled itself with photographic images.
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